Relocation from the Palace Hotel to Akasaka along the Sotobori Street. The relocation to a prestigious location offered an excellent opportunity to promote the corporate branding to the outside, so we decided to use an Egyptian architectural style (mashrabiya) as a motif for the facade. Mashrabiya is a traditional lattice window that blocks the view from an outside. This is reproduced in the present day by using double-skin punching. In addition, the story of Egypt, including the pyramids and the Nile River, is designed in geometrical shapes to create a three-dimensional branding.
　The double-skin perforated golden facade is invisible during the daytime, but at dusk, a holographic moiré of the pyramid shape rises to the surface, creating a fantastic facade that attracts people walking along the street. The eye blocking during the day and the holographic phenomenon at night are caused by the refraction of light from the triangular inner panels with small openings and the outer panels with inverted openings. These were intended not only to appeal to the brand externally, but also to increase the motivation and pride of employees through exposure to illusory phenomena based on Egyptian culture.