The gallery and office of CoorsTek, one of the world's leading engineering ceramics companies. During the interviews, three key words “Pure, Repeat, and Clarity” emerged, and we decided to use these three key words directly in our concept. The ceramics of extremely high purity (Pure) have a clear molecular structure (Clarity) and continue to repeat infinitely (Repeat). This concept is also related to the newly adopted C.I. Dot.
　By building an environment from the whole to the detail around the concept, the brand permeates the way workers work, leading to the visitor's experience of the brand and products. For example, in the gallery, an endless series of light dots are created from double repeats in the walls and on the left and right walls, creating an environment in which visitors feel as if they are in the light. The lights are individually program-controlled and move interactively when touched by a person, and the lights form a group of images to express the corporate brand and core technology of the product. Similarly, according to the concept, conference rooms and office spaces will be clearly structured with spatial functions that have been enhanced in purity.